Zero is Enough

The Socratic Paradox

We are fighting cognitive dissonance, not ignorance. Everyone knows texting and driving is dangerous. The problem is optimism bias—the belief that "I am good enough to handle it."

The site is built around a single question: "If you killed someone, you'd stop. Why wait for the kill?" This collapses the timeline. It proves that Zero (total abstinence) is logically superior to One (learning the hard way).

The Ritual Interaction

A standard checkbox is too easy. It requires no cognitive load. We built the "Ritual Button" to demand 3 seconds of sustained physical contact.

This mimics the attention required to drive. By forcing you to hold your thumb down, we create a micro-moment of mindfulness. It is a physical contract with the screen.

The Anchor

Willpower fades. Visual cues remain. We don't ask you to post a hashtag to Twitter. We ask you to change your lock screen to "0 > 1".

This places the reminder at the exact point of failure: the moment you pick up your phone while driving.

0 > 1

The Anchor

The Ripple

The Methodology

The Socratic Paradox

The Ritual Interaction

The Anchor